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    International hotel firm signs on for 19-story downtown tower

    March 31, 2016


    The next hotel to join the downtown Portland party will be 180 rooms accented by Scandinavian design and local art, culinary offerings and Portland's signature coffees and craft brews.
     
    Minnesota-based Carlson Rezidor Hotel Group, which has more than 1,400 hotels under operation or development in 115 countries, has signed on for a new Radisson RED hotel in the 19-story mixed-use building known as Broadway Tower. The tower is a project of Portland-based BPM Real Estate Group, the developers behind the Pearl West office building.
     
    Broadway Tower, a planned 19-story mixed-use building at Southwest Columbia and Broadway, will include an eight-floor Radisson RED hotel.
     
    First announced in August, the building will rise from properties owned by the Goodman family that include a vacant lot and the former Oregonians Credit Union at the corner of Southwest Columbia and Southwest Broadway. It will be 19 stories, with the hotel occupying the first eight floors; the remaining floors will be office space.
     
    Original plans for the building also called for 320 underground parking spaces. It is expected to break ground this summer and be ready for business by mid 2018.
     
    “We are excited to bring Radisson RED to the West Coast. Portland is a vibrant destination and the city aligns perfectly with RED’s brand DNA,” said Javier Rosenberg, chief operating officer, Americas, Carlson Rezidor Hotel Group, in an announcement.
     
    According to information from Carlson Rezidor, RED hotels don't employ a traditional front desk and they use technology widely, in part to appeal to a younger demographic or at least those with "an ageless millennial mindset." The hotel will include bar and restaurant components called OUIBAR and KTCHN that will serve locally sourced, sustainable food and the craft beers, coffee and other beverages that have helped put Portland on the map.
     
    The rooms will include Scandinavian design accents and functional furniture, such as picnic tables instead of traditional hotel desks. There will also be three event studios available for a range of uses.
     
    “We are excited to partner with Carlson Rezidor to bring this exciting new brand to life in downtown Portland,” said Walter Bowen, BPM's president and one of the owners of the hotel. “RED is bold and alive, much like our city, making it the perfect match and amenity to the office component of the project. Broadway Tower will generate over 1,700 direct and induced jobs, from entry level in the hotel to C-level in the office.”
     
    The Radisson RED Portland will be just the third U.S. location for the brand in addition to Radisson RED Minneapolis Downtown, which will open in late 2016, and Radisson Red Miami Airport, which will open in early 2018. Upon its completion, the Portland hotel will be managed by Carlson Rezidor Hotel Group.
     
    GBD Architects designed Broadway Tower and Howard S. Wright will be the contractor on the project.